W
elcome to January. While it may not be spring, the season we usually associate with rebirth and fresh starts, it is very much the season of resolutions. It’s when gyms are packed (even at 3 a.m.), planners are freshly opened, and many of us decide this is the year we finally take care of the things we’ve been putting off.
For therapists, January is often our busiest time of year. I’ve seen some truly hilarious videos on Instagram (what I affectionately call old person TikTok) of therapists being flooded with new client inquiries, and then quietly reaching out to their own former therapists to get back on the calendar. The need for support is real.
Between the darker days of winter, stressful world events, relationship challenges, and a growing awareness around mental health, many people find themselves searching for therapy right now. If you’re reading this, you might be one of them: scrolling through profiles and wondering:
Out of all these therapists… how do I choose the right one for me?
The (Very Human) Way We Choose Therapists
This question reminds me of another video I once saw. A spoof of a client scrolling through therapist profiles and instantly ruling people out based on the smallest details:
- That scarf is way too long — absolutely not.
- Those earrings would distract me.
- Too much eye contact. No thank you.
It’s funny because it’s true. As humans, we make snap decisions all the time, often based on subtle, unspoken cues rather than clinical details or therapy modalities.
And honestly? That’s not wrong. Therapy is a deeply relational experience, and how you feel with someone matters.
That said, if you’re hoping for something a bit more concrete to help narrow your search, here are a few grounding questions to guide you. Whether you’re looking for therapy at Good Company Therapy or elsewhere.
Three Questions to Help You Find the Right Therapist
1. Do You Need a Therapist Who Takes Your Insurance?
This is often the first and most practical question. Do you need a therapist who is in-network with your insurance, or are you able to see someone out-of-network or self-pay?
Many therapist directories, such as Psychology Today, allow you to filter by insurance provider. Knowing this upfront can help prevent frustration later and make it easier to stay consistent with therapy.
(If you’re curious about our approach to fees and insurance, you can explore our Investment page.)
2. Do You Want a Therapist With a Lived Experience Similar to Yours?
Some people strongly prefer working with a therapist who shares aspects of their identity or lived experience. Whether related to race, ethnicity, religion, gender identity, sexuality, parenthood, or stage of life. Others intentionally seek someone outside their community to gain a different perspective.
There is no “right” answer here. What matters is whether you feel safe, understood, and respected.
3. Do You Prefer In-Person Therapy or Telehealth?
Since COVID, telehealth therapy has become a lasting option, and for many people, it makes therapy far more accessible. Being able to log on from home or between commitments can make all the difference.
At the same time, we’ve seen a growing number of people craving in-person sessions again. There’s something powerful about sharing physical space and having therapy feel like a true pause in your week.
Think carefully about what works best for your schedule and nervous system. If therapy feels inconvenient from the start, it’s much harder to sustain, especially past March, when motivation tends to dip.
(You can learn more about our In-Person and Telehealth Therapy Options by reaching out to us here.)
Fit Matters More Than Perfection
At the end of the day, finding the right therapist isn’t about choosing the “perfect” profile. It’s about finding someone you feel comfortable with, someone who creates warmth, curiosity, and safety.
At Good Company Therapy Group, we believe therapy works best when you feel seen as a whole person, not just a list of symptoms. If you’re beginning your search this January, know that it’s okay to take your time, ask questions, and trust your instincts.
You deserve support that feels like a good fit, and you don’t have to figure it out alone.
Ready to Find the Right Therapist for You?
You don’t have to figure this out alone. We can help match you with the right therapist from our experienced team based on your needs, values, and goals. Contact us today to get started!
